Sales workflows · Sales automation for industrial B2B

Sales automation with 10 pre-built workflows

Short answer: A sales workflow is an automated sequence triggered by an event (new inbound lead, reply, job change, CRM update) that executes predefined steps with no manual intervention. Amplifa ships 10 production-ready workflows for B2B sales, live in 7 days, GDPR-compliant, hosted in Germany.

The 10 workflows at a glance

• Automate Lead Routing — Auto-assign inbound and outbound leads by industry, region and deal size.
• Automate Reply Handling — Classify replies (interested, later, not now, OOO) and trigger the right next step automatically.
• Automate Bounce Management — Auto-classify hard and soft bounces, clean contacts and protect sender volume.
• Automate CRM Enrichment — Auto-write firmographics, tech-stack, headcount and buying signals into your CRM.
• Automate Meeting Booking — AI detects booking intent, proposes slots and sends calendar invites — without back-and-forth.
• Job Change Detection — Detect LinkedIn job changes and react automatically in the old + new account.
• Activate Intent Signals — Funding, hiring, new locations, tech investments → auto-trigger the right outreach.
• List building & ICP enrichment — From 1 ideal customer to 5,000 look-alikes — including contact, direct dial and buying signal.
• Multi-Channel Sequences — Outbound sequences across email, LinkedIn and phone — coordinated, personalized, conversion-optimized.
• Pipeline Hygiene & CRM Hygiene — Detect inactive deals, automate status changes and improve forecast accuracy.

How each Amplifa workflow runs

• Trigger. A defined event — new inbound lead, reply received, job change detected, CRM record updated — starts the workflow automatically.
• Enrichment. Contact, company and intent data are added in real time so the next step has the full context.
• Decision. Branching logic routes the lead based on ICP fit, territory, language, persona or pipeline stage.
• Action. CRM update, personalised email, Slack notification, meeting booking or sequence start — fully automated and auditable.

FAQ