The AI Sales Platform Behind Leading Industrial Companies
Ambitious companies from mechanical engineering, chemicals, and technology rely on Amplifa to generate qualified meetings with decision-makers on autopilot. Our AI agents work around the clock – for startups and established market leaders alike.
Eight selected B2B industrial cases from DACH show how Amplifa creates measurable pipeline, deal and revenue impact for sales teams between 50 and 5,000 employees — from highly regulated medical-technology OEMs to mid-sized mechanical engineering companies. Every story is documented with customer, baseline, solution setup, hard KPIs and an original quote.
We deliver measurable results
- 15,000+ — qualified appointments generated for our customers
- 170 Countries — global expansion with targeted outreach to decision-makers
- 2x — higher conversion rate through AI-powered lead nurturing
- €10M — additional pipeline value for B2B companies
7 Success Stories from B2B Sales
From mechanical engineering to SaaS – learn how our customers exceed their sales goals with Amplifa.
85+ meetings in 8 countries
85+ Meetings — Global expansion for drone logistics with targeted outreach to healthcare and logistics decision-makers.
Wingcopter – Drone Logistics for a Better World
Wingcopter is a German technology company that develops electric delivery drones for commercial and humanitarian applications. With patented tilt-rotor technology, Wingcopter enables efficient last-mile deliveries in hard-to-reach areas worldwide.
The company from Weiterstadt near Darmstadt specializes in developing eVTOL drones (electric Vertical Take-Off and Landing) that deliver medical supplies, lab samples, and essential goods to remote locations. Wingcopter drones are already operating in countries like Malawi, Mozambique, and Vanuatu.
The challenge: Wingcopter wanted to accelerate its commercial expansion and systematically reach decision-makers at health ministries, NGOs, logistics companies, and pharma distributors in emerging markets. Addressing the fragmented target audience through traditional B2B channels was nearly impossible.
Without Amplifa
- Fragmented target groups: From NGOs to health ministries to pharma distributors – completely different decision structures
- Geographic complexity: Potential customers in over 30 countries with different regulatory frameworks
- Long evaluation process: Drone technology requires intensive technical due diligence and pilot projects
- Limited visibility: Organizations with concrete drone delivery needs are hard to identify from outside
- Cultural barriers: Outreach in different languages and cultural contexts with a limited team
With Amplifa
- Healthcare targeting: AI-powered identification of healthcare organizations with last-mile delivery challenges
- Multi-market campaigns: Parallel outreach campaigns in 8 target markets with localized messaging
- Stakeholder mapping: Precise identification of decision-makers at ministries, NGOs, and logistics companies
- Signal-based timing: Detection of tenders, funding programs, and infrastructure projects
- Pipeline transparency: Real-time dashboard with opportunities by country, sector, and project phase
Amplifa enabled us to reach the right decision-makers in our target markets in record time. The AI understands the complexity of our audience – from health ministries to logistics partners. We had more qualified conversations in 4 months than in the entire previous year.
— Wingcopter – Business Development
340+ meetings in 10 months
340+ Meetings — Successful B2B expansion for Henkel's new laundry service division.
Persil Laundry Service - A Henkel Brand
Henkel AG, headquartered in Düsseldorf, is a global market leader in Adhesive Technologies, Beauty Care, and Laundry & Home Care. With annual revenues exceeding €22 billion and more than 50,000 employees worldwide, Henkel stands for innovation, quality, and sustainability.
Persil, the iconic detergent brand with over 100 years of history, is the flagship in laundry care. Persil Laundry Service is the B2B business model that transfers the brand expertise into professional textile cleaning solutions.
The service targets companies that want to have workwear cleaned for their employees – as an attractive employee benefit or for hygiene requirements. The target groups are diverse: industrial companies in production, logistics, and manufacturing, the healthcare sector with pharmacies, laboratories, and care facilities, hospitality, and trades.
Without Amplifa
- Fragmented target groups: From large industry to owner-operated pharmacies – completely different company structures and decision paths
- Unclear decision-makers: In industrial companies HR decides on employee benefits, in SMEs the managing director, in pharmacies the owner
- Hidden needs: Companies with workwear cleaning needs are not listed as such in industry directories
- Competing priorities: Workwear cleaning is rarely prioritized as 'urgent' – classic cold calling fizzles out
- High research effort: Identifying the right contact person often took 30+ minutes per company
With Amplifa
- Industry-specific targeting: AI-powered identification of companies with likely workwear cleaning needs
- Stakeholder mapping by company type: Automatic determination of the right contacts depending on company structure
- Benefit-oriented messaging: Personalized outreach focusing on employee benefits, hygiene compliance, or cost savings
- Multi-channel outreach: Coordinated approach via LinkedIn, email, and phone with consistent storyline
- Pipeline by industry segment: Real-time overview of opportunities, segmented by industry, healthcare, and trades
Amplifa enabled us to systematically identify the right contacts in an extremely heterogeneous market. Whether large industry or the pharmacy around the corner – the AI understands who decides about workwear in which organization. We had more qualified conversations in 8 months than in the two years before.
— Persil Laundry Service - Henkel AG
New markets opened across Europe
12 Countries — Building qualified pipeline in new target markets for packaging solutions.
MK Kögel – Precision in Sheet Metal
MK Kögel, based in Bavaria, is a specialized manufacturer of high-quality sheet metal components for demanding industries. The family business combines decades of experience in metalworking with state-of-the-art CNC technology.
The portfolio includes precision components for Defense & Aerospace with the highest quality requirements, housings and air ducts for HVAC systems, components for medical devices with cleanroom compatibility, as well as general sheet metal processing such as laser, punching, bending, and welding.
The challenge: MK Kögel wanted to systematically expand sales in niche markets like Defense and Medical. These industries have strict requirements and long decision cycles. Traditional acquisition through trade shows and cold calling barely reached the technical decision-makers in these specialized markets.
Without Amplifa
- Niche markets hard to access: Defense, Medical, and HVAC industries with complex procurement processes
- Long decision cycles: Technical buyers need detailed qualification documentation
- Limited reach: Trade shows and cold calling reached only a fraction of potential customers
- Lack of industry specialization: No targeted outreach by industry segment
- Manual research: Time-consuming identification of companies with precision sheet metal needs
With Amplifa
- Industry targeting: AI-powered identification of companies in Defense, HVAC, Medical with specific sheet metal needs
- Qualification-based outreach: Automatic highlighting of relevant certifications (ISO, cleanroom, defense standards)
- Multi-industry campaigns: Parallel, segment-specific outreach campaigns for all target industries
- Technical decision-makers: Precise identification of engineers, buyers, and production managers
- Pipeline transparency: Real-time overview of opportunities by industry and project phase
Amplifa enabled us to systematically penetrate markets we previously only reached through chance and trade shows. The AI understands which companies need precision sheet metal parts – whether for armor or ventilators. We built a pipeline in 7 months that will keep us busy for years.
— Matthias Kögel, Managing Director – MK Kögel
Read the full case study: New markets opened across Europe →
€2.4M in revenue
€2.4M Revenue — Optimized sales processes with measurable ROI improvements.
Zeller+Gmelin – Industrial Lubricants
Zeller+Gmelin, based in Eislingen, is a leading manufacturer of industrial lubricants with over 150 years of experience. The family business develops and produces high-quality metalworking fluids, hydraulic oils, corrosion inhibitors, and specialty lubricants for the metalworking industry.
The portfolio includes metalworking fluids (MWF) such as emulsions and oils for CNC machining, turning, milling, and drilling. In addition, hydraulic oils for presses, injection molding machines, and industrial hydraulics, corrosion protection with protective oils and waxes for semi-finished and finished parts, as well as specialty lubricants such as gear oils, slideway oils, and guideway oils.
The challenge: Zeller+Gmelin wanted to win new customers in the manufacturing industry – especially companies with CNC machining centers that need high-quality metalworking fluids. Classic acquisition via field sales and trade shows reached only a fraction of the potential.
Without Amplifa
- Technical decision-makers hard to reach: Production managers and technical buyers are not reachable through classic channels
- Mass market vs. niche: Generic outreach did not reach the right companies with CNC machines
- Manual research: Time-consuming identification of manufacturing companies with metalworking machines
- Lack of scaling: Field sales and trade show visits covered only a fraction of market potential
- No segmentation: No systematic differentiation by machine fleet and manufacturing processes
With Amplifa
- CNC targeting: AI-powered identification of companies with CNC machining centers based on machine fleet data
- Industry-specific outreach: Tailored campaigns for machinists, contract manufacturers, and automotive suppliers
- Technical decision-makers: Precise identification of production managers, maintenance staff, and technical buyers
- Scaled outreach: Parallel campaigns for different manufacturing segments and regions
- Performance focus: Technical messaging focusing on metalworking fluid performance and cost-effectiveness
With Amplifa, we tripled our pipeline in just 6 months. The AI understands what really matters to mid-market companies – personal approach, industry expertise, and GDPR compliance. Partnerships like this are crucial for our continued growth.
— Thomas Kneer, Managing Director Lubricants – Zeller+Gmelin
Conversion rate doubled
2x Conversion — From cold calling to systematic AI-supported lead nurturing.
Schnaithmann – Automation Made in Germany
Schnaithmann Maschinenbau from Remshalden is a leading provider of automation solutions for the manufacturing industry. With over 40 years of experience, the company develops customized systems for efficient production processes – from conveyor technology to fully automated assembly lines.
The portfolio ranges from standardized conveyor systems to complex, customer-specific automation solutions. Schnaithmann develops assembly and testing systems, handling technology, robot integration, and intelligent conveyor technology for Industry 4.0.
The challenge: Schnaithmann wanted to expand sales to new manufacturing companies that want to switch from manual processes to automated solutions. Identifying companies with specific automation needs – such as rising labor costs or skills shortages – was nearly impossible through traditional channels.
Without Amplifa
- Decision-makers hard to reach: Production managers and technical directors are barely accessible through traditional means
- Invisible demand: Companies with automation potential are hard to identify from the outside
- Long decision cycles: Investments in automation require intensive consulting and trust
- Regional limitation: Trade show contacts and referrals limited geographic reach
- Generic messaging: No differentiated communication by industry and automation level
With Amplifa
- Signal-based targeting: AI detects companies with growth, skills shortage signals, or investment announcements
- Industry-specific campaigns: Tailored outreach for automotive, medical technology, electronics, and consumer goods
- Technical decision-makers: Precise identification of production managers, plant managers, and operations managers
- Nationwide reach: Systematic expansion into new regions and industries across Germany
- ROI-focused communication: Outreach focusing on efficiency gains and payback periods
Amplifa supports us in research and helps us find the right contacts faster.
— Christian Betz, Head of Sales MTS – Schnaithmann Maschinenbau
Premium OEM access unlocked
Top 5 OEMs reached — Direct access to decision-makers at leading automotive manufacturers.
Xandor Automotive – Precision for the Premium Class
Xandor Automotive is an innovative automotive supplier focused on high-precision metal and plastic components for the international automotive industry. With state-of-the-art manufacturing technologies and the highest quality standards, the company supplies renowned OEMs worldwide.
As a Tier-1 supplier, Xandor Automotive manufactures high-precision components for powertrain, chassis, and body. Customers range from German premium manufacturers to international automotive groups – with the highest requirements for quality, delivery reliability, and innovation.
The challenge: Xandor wanted to join the exclusive circle of premium OEM suppliers and build contacts with purchasing decision-makers at Jaguar Land Rover, BMW, Mercedes-Benz, and other luxury brands. Access to these decision-makers through traditional channels was nearly impossible – purchasing departments are heavily shielded.
Without Amplifa
- OEM gatekeepers: Purchasing departments of major automotive manufacturers are extremely difficult to access
- Long qualification processes: Admission to supplier pools often takes years
- High requirements: IATF 16949, Automotive SPICE, and strict audit processes as barriers
- Anonymous tenders: Tender processes without personal contact with decision-makers
- Regional limitation: Focus on existing OEM relationships instead of new customer acquisition
With Amplifa
- Premium OEM mapping: Systematic identification of purchasing managers and technical buyers at Jaguar Land Rover, BMW, Porsche
- Signal-based timing: AI detects new vehicle projects, platform launches, and sourcing phases
- Technical positioning: Outreach focusing on lightweight construction, e-mobility components, and quality certifications
- International reach: Contacts with OEMs in UK, Germany, Italy, and Sweden
- Executive access: Direct access to VP Purchasing, Head of Supplier Development, and Category Managers
With Amplifa, we opened doors that had been closed to us for years. Within 12 months, we had qualified conversations with purchasing managers at Jaguar Land Rover, BMW, and Porsche. This has completely changed our positioning as a Tier-1 supplier.
— Managing Director – Xandor Automotive
120+ meetings in 14 markets
120+ Meetings — International expansion for medical technology with focus on clinic and rehabilitation decision-makers.
Ottobock – Mobility for People
Ottobock, headquartered in Duderstadt, is a world-leading medical technology company and market leader in prosthetics, orthotics, and rehabilitation. For over 100 years, Ottobock has developed innovative solutions that help people with limited mobility live self-determined lives.
The portfolio includes bionic prostheses, orthoses, wheelchairs, and rehabilitation technologies. With over 9,000 employees and locations in more than 50 countries, Ottobock is a global player combining cutting-edge technology with deep understanding of human needs.
The challenge: Ottobock wanted to systematically expand its B2B sales activities in new markets and specifically reach decision-makers in clinics, rehabilitation centers, medical supply stores, and insurance providers. Reaching the fragmented target audience through traditional channels was a key obstacle.
Without Amplifa
- Fragmented decision-makers: From chief physicians to purchasing managers to insurance providers – complex decision paths in clinics
- Regulatory complexity: Different reimbursement systems and approval requirements in 14 target markets
- Limited visibility: Rehabilitation centers and medical supply stores with modernization needs are hard to identify
- Long evaluation cycles: Medical devices require intensive clinical evaluation and references
- Language barriers: Specialized medical outreach in different countries with a limited team
With Amplifa
- Clinic targeting: AI-powered identification of clinics and rehab centers with needs for prosthetic and orthotic solutions
- Multi-market campaigns: Parallel outreach campaigns in 14 target markets with localized medical terminology
- Stakeholder mapping: Precise identification of chief physicians, purchasing managers, and rehabilitation specialists
- Signal-based timing: Detection of new clinic buildings, department expansions, and tenders
- Pipeline transparency: Real-time dashboard with opportunities by country, facility type, and product category
Amplifa enabled us to systematically reach the right contacts in clinics and rehab centers across 14 new markets. The AI understands medical terminology and decision structures in healthcare. We built a pipeline in 6 months that positions us strategically for years.
— Ottobock – International Business Development
95+ meetings in 6 industries
1.6M€ Pipeline — Systematic OEM customer acquisition for industrial magnets in automotive and mechanical engineering.
MagnetWorld – Industrial Magnets for Demanding Applications
MagnetWorld is a specialized manufacturer and supplier of industrial magnets for B2B industry. The company offers permanent magnets, electromagnets, and custom magnet solutions for demanding industrial applications.
The portfolio includes neodymium magnets, ferrite magnets, AlNiCo magnets, and custom magnet systems for industries like automotive, mechanical engineering, electronics, medical technology, energy, and packaging. MagnetWorld combines technical consulting with high-quality manufacturing.
The challenge: MagnetWorld wanted to systematically acquire OEM customers who use magnets as components in their products. Identifying companies with concrete magnet needs – such as for electric motors, sensors, or holding devices – was extremely difficult through traditional channels.
Without Amplifa
- Hidden demand: Companies with magnet needs are barely identifiable from outside – magnets are embedded components
- Broad target group: From electric motor manufacturers to sensor companies to packaging machine builders
- Technical decision-makers hard to reach: Design engineers and buyers don't respond to generic outreach
- Long qualification cycles: Magnet specifications require intensive technical alignment
- Regional limitation: Acquisition was limited to trade shows and existing contacts
With Amplifa
- Industry targeting: AI-powered identification of companies with magnet needs based on product portfolio and manufacturing processes
- Multi-segment campaigns: Parallel campaigns for automotive, mechanical engineering, electronics, medical technology, energy, and packaging
- Technical decision-makers: Precise identification of design engineers, buyers, and R&D managers
- Application-specific outreach: Technical communication by magnet type and application area
- Pipeline by industry segment: Real-time overview of opportunities segmented by industry and magnet type
Amplifa enabled us to systematically find companies that use magnets in their products – a target audience that is practically invisible through traditional channels. In 5 months, we built contacts with OEM customers in 6 industries that will bring us long-term framework agreements.
— Managing Director – MagnetWorld