Workflow · Sales automation
Bounce Management — protect domain reputation, keep your pipeline clean
A bad list kills any sequence. Amplifa removes bounces in real time, protects your sender reputation and replaces invalid contacts with verified alternatives.
What is Automate Bounce Management?
Bounce management is the automated handling of undeliverable emails. Hard bounces (non-existent addresses) are removed instantly, soft bounces (temporary issues) are monitored, domain-wide bounces trigger re-verification jobs. Clean handling keeps the bounce rate below 2% and protects sender reputation.
Bounce rates above 5% send your emails to spam — across Outlook, Gmail and Office 365 alike. Amplifa detects every bounce in real time, classifies it (hard, soft, block, spam) and reacts: hard bounces are deleted, soft bounces are retried with delay, domain-wide issues trigger re-verification against waterfall providers (Apollo, Clay, Hunter). Bonus: confirmed departures trigger an automatic job-change-detection job.
How to set up this workflow
- 01 — Activate mailbox webhook. Amplifa receives bounce events directly from the mail server.
- 02 — Define rules per bounce type. Hard → delete. Soft → retry after 24h. Block → manual review.
- 03 — Connect re-verify waterfall. Domain-wide issues trigger re-verification against Apollo, Hunter or Clay.
- 04 — Set job-change trigger. Confirmed departures auto-trigger a job-change-detection workflow.
What you get
- Keep bounce rate under 2%
- Protect sender reputation long-term
- Pipeline without dead contacts
- Automatic job-change detection as bonus signal
Typical use cases
- Reactivate a 2019 list. 30% of addresses are dead — Amplifa verifies, replaces and starts cleanly.
- Sender reputation after spam block. Aggressive bounce cleanup brings domain score back within 14 days.
- International mailings. Correctly classify bounce patterns across TLDs (.de, .fr, .it).
Frequently asked
What is a safe bounce rate?
Under 2% is safe. Above 5%, providers like Gmail and Outlook trigger spam filters.
Do you verify contacts before sending?
Yes — every contact import runs a pre-verification. Plus live bounce handling at send time.
Are soft bounces removed immediately?
No. Soft bounces are retried 3× over 72 hours before removal.
What happens with domain-wide bounces?
A re-verify job starts against alternative data providers — typically the company has been renamed or moved.
How does bounce management impact deliverability?
Clean lists lift inbox placement from avg. 78% to 95%+ — direct impact on pipeline output.
Are blocklist hits handled separately?
Yes. Spamhaus/UCEPROTECT listings trigger an immediate stop, domain-health check and Slack alert.
What does re-verification cost per contact?
Included in Amplifa — up to 50,000 re-verifications per month at no extra cost.
Does bounce management work with catch-all addresses?
Yes. Catch-alls are flagged as 'risk', sent with low frequency and isolated immediately on bounce.
Does it integrate with Smartlead, Instantly, Lemlist?
Yes — webhook-based integration with all major sending platforms.
Related workflows
- Automate CRM Enrichment — Auto-write firmographics, tech-stack, headcount and buying signals into your CRM.
- Job Change Detection — Detect LinkedIn job changes and react automatically in the old + new account.
- List building & ICP enrichment — From 1 ideal customer to 5,000 look-alikes — including contact, direct dial and buying signal.