Workflow · Sales automation
Job Change Detection — when your champion moves to a new company
The strongest B2B buying trigger: a happy user joins a competitor and needs the same tool. We detect it. You pitch.
What is Job Change Detection?
Job change detection monitors LinkedIn profiles of your existing contacts and champions for role changes. When one is detected, two tracks fire: at the old account the successor is identified and contacted, at the champion's new employer a personalized outbound sequence kicks off.
Studies (Gong, LinkedIn) show: buyers who switch employers are 3× more likely to purchase tools they previously used within the first 90 days. Amplifa monitors all your CRM contacts plus an ICP look-alike list for LinkedIn role updates and triggers the right workflows instantly.
How to set up this workflow
- 01 — Build monitoring list. CRM contacts + former champions + ICP look-alikes.
- 02 — Set job-change trigger. Detection runs daily via LinkedIn + news sources.
- 03 — Configure dual workflow. Old account: find successor. New account: re-engage champion.
- 04 — Personalize sequence. Email references prior collaboration without being pushy.
What you get
- Buying trigger with 3× higher conversion
- Old account stays nurtured
- Champion network builds automatically
- Pipeline without cold outreach
Typical use cases
- CMO switches employer. At the new employer a personalized email referencing the previous tool runs within 48h.
- Machinery buyer joins a competitor. Successor in the old account is identified and engaged.
- Former champion lands at a strategic ICP account. Account executive is notified, personal re-engagement workflow starts.
Frequently asked
How fast is a job change detected?
Within 24–72 hours of the LinkedIn update.
Is LinkedIn monitoring GDPR-compliant?
Yes. Public profile data may be used for sales context — documented in our GDPR compliance docs.
How many contacts can be monitored?
Unlimited in the Amplifa platform.
Can the trigger be limited to senior roles?
Yes — filterable by seniority, function and industry.
What's the ideal outreach timing after a job change?
Day 30–90: champion is settled, still has budget flexibility and actively seeks familiar tools.
How is the successor in the old account found?
Automatic LinkedIn search for same role + company, cross-checked with org charts and press news.
Are moves to strategic competitors detected too?
Yes — custom watchlists for top-100 target accounts additionally trigger a high-priority alert.
How do you prevent looking spammy?
Sequence references prior collaboration, starts with congratulations and offers concrete value — no hard pitch.
Can I monitor outside the CRM too?
Yes. ICP look-alike lists or manual watchlists with up to 10,000 profiles are monitored in parallel.
Related workflows
- Activate Intent Signals — Funding, hiring, new locations, tech investments → auto-trigger the right outreach.
- Multi-Channel Sequences — Outbound sequences across email, LinkedIn and phone — coordinated, personalized, conversion-optimized.
- Automate Reply Handling — Classify replies (interested, later, not now, OOO) and trigger the right next step automatically.