Amplifa – AI sales platform for industrial B2B
Amplifa · Workflows · Multi-Channel Sequences

Workflow · Sales automation

Multi-Channel Sequences — email, LinkedIn and phone in the right cadence

One channel alone doesn't convert. Three channels, cleanly orchestrated, generate 3–4× more meetings.

What is Multi-Channel Sequences?

Multi-channel sequences combine email, LinkedIn actions (connect, view, message, InMail) and phone calls in one coordinated outreach choreography. Studies show: 3-channel sequences deliver 3–4× more meetings than email-only cadences.

Amplifa orchestrates the right mix per lead: day 1 LinkedIn view, day 2 personalized email, day 5 LinkedIn connect, day 8 email 2, day 11 call, day 14 LinkedIn message. A reply on any channel automatically stops the others — no duplicate outreach. Sequences can be A/B-tested, varied per persona and routed per ICP cluster.

How to set up this workflow

  1. 01 — Pick sequence template. 12+ proven templates for DACH industry or build your own.
  2. 02 — Configure personalization. Variables, dynamic openers, industry context, buying-signal references.
  3. 03 — Connect channels. Email (Google/Microsoft), LinkedIn (browser extension), phone (Aircall/Dialpad).
  4. 04 — Activate A/B tests. Subject lines, openers, CTAs — Amplifa optimizes for reply rate.

What you get

  • 3–4× more meetings per 1,000 contacts
  • Reply rate 8–15% instead of 1–3%
  • No duplicate outreach via cross-channel stop
  • Persona- and industry-specific sequences

Typical use cases

  • Outbound to machinery CEOs. Deep personalization with industry context, high LinkedIn view rate.
  • SDR team with 6 reps. 1,500 active contacts per rep, coordinated call tasks in the calendar.
  • Re-engagement sequence. Reactivate dormant CRM contacts with a new signal trigger.

Frequently asked

How many channels per sequence?

Up to 5 — email, LinkedIn connect, LinkedIn message, InMail, phone.

How are replies detected?

Via mailbox webhook (email), LinkedIn inbox sync and CRM activity log.

Are LinkedIn actions automated?

Via the Amplifa browser extension — within safe LinkedIn limits.

Does it work with Aircall, Dialpad, Justcall?

Yes, all three plus 5 more telephony providers.

How many touches in a typical sequence?

9–14 touches over 21–28 days. Top performer: 3 emails, 4 LinkedIn actions, 2 calls, 1 voicemail drop.

Can I run different cadences per persona?

Yes. C-level shorter/more personal, operational longer/value-driven — automatically routed.

Is LinkedIn automation safe for my account?

Yes — within LinkedIn safety limits + browser extension instead of API. No Sales Navigator logouts in 18+ months of operation.

How does A/B testing work?

Auto-split per subject line, opener or CTA. Statistical significance at 200 sends, winner auto-promoted.

Do sequences work without LinkedIn Sales Navigator?

Yes, but Sales Navigator yields 30–40% higher connect rates. We recommend a team license from 3+ SDRs.

Related workflows

  • Automate Reply Handling — Classify replies (interested, later, not now, OOO) and trigger the right next step automatically.
  • Automate Meeting Booking — AI detects booking intent, proposes slots and sends calendar invites — without back-and-forth.
  • Activate Intent Signals — Funding, hiring, new locations, tech investments → auto-trigger the right outreach.

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