Workflow · Sales automation
Multi-Channel Sequences — email, LinkedIn and phone in the right cadence
One channel alone doesn't convert. Three channels, cleanly orchestrated, generate 3–4× more meetings.
What is Multi-Channel Sequences?
Multi-channel sequences combine email, LinkedIn actions (connect, view, message, InMail) and phone calls in one coordinated outreach choreography. Studies show: 3-channel sequences deliver 3–4× more meetings than email-only cadences.
Amplifa orchestrates the right mix per lead: day 1 LinkedIn view, day 2 personalized email, day 5 LinkedIn connect, day 8 email 2, day 11 call, day 14 LinkedIn message. A reply on any channel automatically stops the others — no duplicate outreach. Sequences can be A/B-tested, varied per persona and routed per ICP cluster.
How to set up this workflow
- 01 — Pick sequence template. 12+ proven templates for DACH industry or build your own.
- 02 — Configure personalization. Variables, dynamic openers, industry context, buying-signal references.
- 03 — Connect channels. Email (Google/Microsoft), LinkedIn (browser extension), phone (Aircall/Dialpad).
- 04 — Activate A/B tests. Subject lines, openers, CTAs — Amplifa optimizes for reply rate.
What you get
- 3–4× more meetings per 1,000 contacts
- Reply rate 8–15% instead of 1–3%
- No duplicate outreach via cross-channel stop
- Persona- and industry-specific sequences
Typical use cases
- Outbound to machinery CEOs. Deep personalization with industry context, high LinkedIn view rate.
- SDR team with 6 reps. 1,500 active contacts per rep, coordinated call tasks in the calendar.
- Re-engagement sequence. Reactivate dormant CRM contacts with a new signal trigger.
Frequently asked
How many channels per sequence?
Up to 5 — email, LinkedIn connect, LinkedIn message, InMail, phone.
How are replies detected?
Via mailbox webhook (email), LinkedIn inbox sync and CRM activity log.
Are LinkedIn actions automated?
Via the Amplifa browser extension — within safe LinkedIn limits.
Does it work with Aircall, Dialpad, Justcall?
Yes, all three plus 5 more telephony providers.
How many touches in a typical sequence?
9–14 touches over 21–28 days. Top performer: 3 emails, 4 LinkedIn actions, 2 calls, 1 voicemail drop.
Can I run different cadences per persona?
Yes. C-level shorter/more personal, operational longer/value-driven — automatically routed.
Is LinkedIn automation safe for my account?
Yes — within LinkedIn safety limits + browser extension instead of API. No Sales Navigator logouts in 18+ months of operation.
How does A/B testing work?
Auto-split per subject line, opener or CTA. Statistical significance at 200 sends, winner auto-promoted.
Do sequences work without LinkedIn Sales Navigator?
Yes, but Sales Navigator yields 30–40% higher connect rates. We recommend a team license from 3+ SDRs.
Related workflows
- Automate Reply Handling — Classify replies (interested, later, not now, OOO) and trigger the right next step automatically.
- Automate Meeting Booking — AI detects booking intent, proposes slots and sends calendar invites — without back-and-forth.
- Activate Intent Signals — Funding, hiring, new locations, tech investments → auto-trigger the right outreach.