Sales automation with 10 pre-built workflows

A sales workflow is an automated sequence triggered by an event (new inbound lead, reply, job change, CRM update) that executes predefined steps with no manual intervention. Amplifa ships 10 production-ready workflows for B2B sales — live in 7 days, GDPR-compliant, hosted in Germany.

The 10 workflows at a glance

• Automate Lead Routing — Auto-assign inbound and outbound leads by industry, region and deal size.
• Automate Reply Handling — Classify replies (interested, later, not now, OOO) and trigger the right next step automatically.
• Automate Bounce Management — Auto-classify hard and soft bounces, clean contacts and protect sender volume.
• Automate CRM Enrichment — Auto-write firmographics, tech-stack, headcount and buying signals into your CRM.
• Automate Meeting Booking — AI detects booking intent, proposes slots and sends calendar invites — without back-and-forth.
• Job Change Detection — Detect LinkedIn job changes and react automatically in the old + new account.
• Activate Intent Signals — Funding, hiring, new locations, tech investments → auto-trigger the right outreach.
• List building & ICP enrichment — From 1 ideal customer to 5,000 look-alikes — including contact, direct dial and buying signal.
• Multi-Channel Sequences — Outbound sequences across email, LinkedIn and phone — coordinated, personalized, conversion-optimized.
• Pipeline Hygiene & CRM Hygiene — Detect inactive deals, automate status changes and improve forecast accuracy.

Where sales automation pays off most

• Lead routing. Round-robin, territory or rep-load routing — done in seconds, not days.
• Reply handling. Auto-classify replies (positive, negative, OOO, referral) and route to the right rep.
• Intent signals. Job changes, funding, hiring and technology signals trigger campaigns automatically.
• Pipeline hygiene. Stale deals get nudged, stuck stages get flagged, CRM data stays clean.

Frequently asked questions

What is sales automation?

Sales automation uses software and AI to execute repeatable sales tasks automatically — list building, enrichment, sequencing, follow-up, CRM updates, meeting booking and reporting — so the human team can focus on conversations.

What can be automated?

Lead routing, reply handling, bounce management, CRM enrichment, meeting booking, job-change detection, intent signals, list enrichment, multi-channel sequences and pipeline hygiene. Amplifa ships 10 production-ready workflows.

Is sales automation GDPR-compliant?

It can be. Amplifa runs all processing in Germany, documents the legal basis per data source and gives admins full control over data retention, opt-out and consent.