180+ qualified meetings with manufacturing companies
How Amplifa helps Zeller+Gmelin systematically identify companies with CNC machines and metalworking needs – from machining to automotive supply.
Zeller+Gmelin – Industrial Lubricants
Zeller+Gmelin, based in Eislingen, is a leading manufacturer of industrial lubricants with over 150 years of experience. The family business develops and produces high-quality metalworking fluids, hydraulic oils, corrosion inhibitors, and specialty lubricants for the metalworking industry.
The portfolio includes metalworking fluids (MWF) such as emulsions and oils for CNC machining, turning, milling, and drilling. In addition, hydraulic oils for presses, injection molding machines, and industrial hydraulics, corrosion protection with protective oils and waxes for semi-finished and finished parts, as well as specialty lubricants such as gear oils, slideway oils, and guideway oils.
The challenge: Zeller+Gmelin wanted to win new customers in the manufacturing industry – especially companies with CNC machining centers that need high-quality metalworking fluids. Classic acquisition via field sales and trade shows reached only a fraction of the potential.
Without Amplifa
- Technical decision-makers hard to reach: Production managers and technical buyers are not reachable through classic channels
- Mass market vs. niche: Generic outreach did not reach the right companies with CNC machines
- Manual research: Time-consuming identification of manufacturing companies with metalworking machines
- Lack of scaling: Field sales and trade show visits covered only a fraction of market potential
- No segmentation: No systematic differentiation by machine fleet and manufacturing processes
With Amplifa
- CNC targeting: AI-powered identification of companies with CNC machining centers based on machine fleet data
- Industry-specific outreach: Tailored campaigns for machinists, contract manufacturers, and automotive suppliers
- Technical decision-makers: Precise identification of production managers, maintenance staff, and technical buyers
- Scaled outreach: Parallel campaigns for different manufacturing segments and regions
- Performance focus: Technical messaging focusing on metalworking fluid performance and cost-effectiveness
With Amplifa, we tripled our pipeline in just 6 months. The AI understands what really matters to mid-market companies – personal approach, industry expertise, and GDPR compliance. Partnerships like this are crucial for our continued growth.
— Thomas Kneer, Managing Director Lubricants – Zeller+Gmelin