Amplifa – AI sales platform for industrial B2B

220+ qualified specification meetings with architects in 7 countries

How Saint-Gobain systematically scaled the sale of high-performance construction glass and insulation systems to architecture firms and planners with Amplifa.

Saint-Gobain – Materials innovation for the built environment

Saint-Gobain develops, produces and distributes high-performance materials – from construction glass and insulation systems to industrial specialty products.

With more than 160,000 employees in 76 countries, Saint-Gobain is one of the world's leading providers of sustainable building solutions. In the DACH region, the company addresses architecture offices, general planners, facade builders and large developers with complex, specification-driven products.

The challenge: Specification selling in construction means getting your product anchored in the planning phase of a project – often 12 to 36 months before the actual tender. This requires systematic targeting of the right architects and planners at the right time.

Without Amplifa — the challenge

  • Specification selling relied almost exclusively on personal relationships of individual field sales staff.
  • No systematic tracking of ongoing architecture projects in the DACH region and neighboring countries.
  • Architects and planners were contacted too late – after the tender rather than in the planning phase.
  • No consistent multi-country approach despite internationally active architecture firms.
  • Pipeline visibility for management was quarterly and not available in real time.

With Amplifa — the solution

  • AI-supported identification of architecture firms with active construction projects in the relevant segment.
  • Intent signals from construction portals and press releases automatically trigger personalized outreach sequences.
  • Multilingual campaigns (DE/EN/FR/IT) coordinated in one central system.
  • Specification material is automatically linked to project context within the first two touchpoints.
  • Real-time pipeline dashboard by region, product line and project phase for management.

Highlights

  • Architect targeting: Precise identification of planning offices with construction projects in the relevant material segment.
  • Multi-country campaigns: Parallel, localized outreach sequences in seven countries from one system.
  • Specification phase: Early contact 12–24 months before tender ensures product anchoring.
  • Pipeline visibility: Real-time dashboard shows project opportunities by region and phase at a glance.

In specification selling, you win by being with the right architects at the right time. Amplifa enabled us to systematically create this timing in DACH and France – instead of leaving it to chance.

— , Head of Specification Sales DACH – Saint-Gobain

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