340+ qualified meetings with industrial customers
How Amplifa built a €2.4M pipeline for Persil Laundry Service – from industrial companies to pharmacies and laboratories.
Persil Laundry Service - A Henkel Brand
Henkel AG, headquartered in Düsseldorf, is a global market leader in Adhesive Technologies, Beauty Care, and Laundry & Home Care. With annual revenues exceeding €22 billion and more than 50,000 employees worldwide, Henkel stands for innovation, quality, and sustainability.
Persil, the iconic detergent brand with over 100 years of history, is the flagship in laundry care. Persil Laundry Service is the B2B business model that transfers the brand expertise into professional textile cleaning solutions.
The service targets companies that want to have workwear cleaned for their employees – as an attractive employee benefit or for hygiene requirements. The target groups are diverse: industrial companies in production, logistics, and manufacturing, the healthcare sector with pharmacies, laboratories, and care facilities, hospitality, and trades.
Without Amplifa
- Fragmented target groups: From large industry to owner-operated pharmacies – completely different company structures and decision paths
- Unclear decision-makers: In industrial companies HR decides on employee benefits, in SMEs the managing director, in pharmacies the owner
- Hidden needs: Companies with workwear cleaning needs are not listed as such in industry directories
- Competing priorities: Workwear cleaning is rarely prioritized as 'urgent' – classic cold calling fizzles out
- High research effort: Identifying the right contact person often took 30+ minutes per company
With Amplifa
- Industry-specific targeting: AI-powered identification of companies with likely workwear cleaning needs
- Stakeholder mapping by company type: Automatic determination of the right contacts depending on company structure
- Benefit-oriented messaging: Personalized outreach focusing on employee benefits, hygiene compliance, or cost savings
- Multi-channel outreach: Coordinated approach via LinkedIn, email, and phone with consistent storyline
- Pipeline by industry segment: Real-time overview of opportunities, segmented by industry, healthcare, and trades
Amplifa enabled us to systematically identify the right contacts in an extremely heterogeneous market. Whether large industry or the pharmacy around the corner – the AI understands who decides about workwear in which organization. We had more qualified conversations in 8 months than in the two years before.
— Persil Laundry Service - Henkel AG