120+ qualified meetings in 14 markets
How Amplifa opened access to clinic decision-makers, rehabilitation centers, and orthopedic retailers worldwide for Ottobock – through AI-powered identification of care needs.
Ottobock – Mobility for People
Ottobock, headquartered in Duderstadt, is a world-leading medical technology company and market leader in prosthetics, orthotics, and rehabilitation. For over 100 years, Ottobock has developed innovative solutions that help people with limited mobility live self-determined lives.
The portfolio includes bionic prostheses, orthoses, wheelchairs, and rehabilitation technologies. With over 9,000 employees and locations in more than 50 countries, Ottobock is a global player combining cutting-edge technology with deep understanding of human needs.
The challenge: Ottobock wanted to systematically expand its B2B sales activities in new markets and specifically reach decision-makers in clinics, rehabilitation centers, medical supply stores, and insurance providers. Reaching the fragmented target audience through traditional channels was a key obstacle.
Without Amplifa
- Fragmented decision-makers: From chief physicians to purchasing managers to insurance providers – complex decision paths in clinics
- Regulatory complexity: Different reimbursement systems and approval requirements in 14 target markets
- Limited visibility: Rehabilitation centers and medical supply stores with modernization needs are hard to identify
- Long evaluation cycles: Medical devices require intensive clinical evaluation and references
- Language barriers: Specialized medical outreach in different countries with a limited team
With Amplifa
- Clinic targeting: AI-powered identification of clinics and rehab centers with needs for prosthetic and orthotic solutions
- Multi-market campaigns: Parallel outreach campaigns in 14 target markets with localized medical terminology
- Stakeholder mapping: Precise identification of chief physicians, purchasing managers, and rehabilitation specialists
- Signal-based timing: Detection of new clinic buildings, department expansions, and tenders
- Pipeline transparency: Real-time dashboard with opportunities by country, facility type, and product category
Amplifa enabled us to systematically reach the right contacts in clinics and rehab centers across 14 new markets. The AI understands medical terminology and decision structures in healthcare. We built a pipeline in 6 months that positions us strategically for years.
— Ottobock – International Business Development