240+ qualified meetings in Defense, HVAC & Medical
How Amplifa opened access to niche markets for MK Kögel – from defense companies to climate technology to medical device manufacturers.
MK Kögel – Precision in Sheet Metal
MK Kögel, based in Bavaria, is a specialized manufacturer of high-quality sheet metal components for demanding industries. The family business combines decades of experience in metalworking with state-of-the-art CNC technology.
The portfolio includes precision components for Defense & Aerospace with the highest quality requirements, housings and air ducts for HVAC systems, components for medical devices with cleanroom compatibility, as well as general sheet metal processing such as laser, punching, bending, and welding.
The challenge: MK Kögel wanted to systematically expand sales in niche markets like Defense and Medical. These industries have strict requirements and long decision cycles. Traditional acquisition through trade shows and cold calling barely reached the technical decision-makers in these specialized markets.
Without Amplifa
- Niche markets hard to access: Defense, Medical, and HVAC industries with complex procurement processes
- Long decision cycles: Technical buyers need detailed qualification documentation
- Limited reach: Trade shows and cold calling reached only a fraction of potential customers
- Lack of industry specialization: No targeted outreach by industry segment
- Manual research: Time-consuming identification of companies with precision sheet metal needs
With Amplifa
- Industry targeting: AI-powered identification of companies in Defense, HVAC, Medical with specific sheet metal needs
- Qualification-based outreach: Automatic highlighting of relevant certifications (ISO, cleanroom, defense standards)
- Multi-industry campaigns: Parallel, segment-specific outreach campaigns for all target industries
- Technical decision-makers: Precise identification of engineers, buyers, and production managers
- Pipeline transparency: Real-time overview of opportunities by industry and project phase
Amplifa enabled us to systematically penetrate markets we previously only reached through chance and trade shows. The AI understands which companies need precision sheet metal parts – whether for armor or ventilators. We built a pipeline in 7 months that will keep us busy for years.
— Matthias Kögel, Managing Director – MK Kögel