95+ qualified meetings in 6 industries
How Amplifa opened access to OEM customers in automotive, mechanical engineering, and electronics for MagnetWorld – through AI-powered identification of companies with magnet needs.
MagnetWorld – Industrial Magnets for Demanding Applications
MagnetWorld is a specialized manufacturer and supplier of industrial magnets for B2B industry. The company offers permanent magnets, electromagnets, and custom magnet solutions for demanding industrial applications.
The portfolio includes neodymium magnets, ferrite magnets, AlNiCo magnets, and custom magnet systems for industries like automotive, mechanical engineering, electronics, medical technology, energy, and packaging. MagnetWorld combines technical consulting with high-quality manufacturing.
The challenge: MagnetWorld wanted to systematically acquire OEM customers who use magnets as components in their products. Identifying companies with concrete magnet needs – such as for electric motors, sensors, or holding devices – was extremely difficult through traditional channels.
Without Amplifa
- Hidden demand: Companies with magnet needs are barely identifiable from outside – magnets are embedded components
- Broad target group: From electric motor manufacturers to sensor companies to packaging machine builders
- Technical decision-makers hard to reach: Design engineers and buyers don't respond to generic outreach
- Long qualification cycles: Magnet specifications require intensive technical alignment
- Regional limitation: Acquisition was limited to trade shows and existing contacts
With Amplifa
- Industry targeting: AI-powered identification of companies with magnet needs based on product portfolio and manufacturing processes
- Multi-segment campaigns: Parallel campaigns for automotive, mechanical engineering, electronics, medical technology, energy, and packaging
- Technical decision-makers: Precise identification of design engineers, buyers, and R&D managers
- Application-specific outreach: Technical communication by magnet type and application area
- Pipeline by industry segment: Real-time overview of opportunities segmented by industry and magnet type
Amplifa enabled us to systematically find companies that use magnets in their products – a target audience that is practically invisible through traditional channels. In 5 months, we built contacts with OEM customers in 6 industries that will bring us long-term framework agreements.
— Managing Director – MagnetWorld