Persona
What is a Persona?
A Persona makes the abstract target customer tangible and human.
Persona Elements
Demographics, role, goals, challenges, buying behavior, information sources, decision criteria.
Using Personas in Sales
Messaging adaptation, objection preparation, content creation, stakeholder mapping.
Conclusion
Well-researched Personas improve relevance and conversion.
A Persona is a semi-fictional profile of an ideal customer or decision-maker, based on real data and market research.