Intent Data

Intent Data

What is Intent Data?

Intent Data shows when a potential customer is actively researching solutions in your category.

Data Sources

Website analytics, content downloads, webinar participation, review platforms, technographic changes.

Application in Sales

Account prioritization, personalization, timing optimization, ABM targeting.

Conclusion

Intent Data makes outbound more relevant and successful.

Intent Data

Intent Data are signals that indicate an active buying intent of a company or individual, based on their online behavior and interactions.