100 questions about Amplifa
Everything you need to know about the Amplifa platform, AI SDR, industries, integrations, GDPR, pricing and B2B sales best practices — on one page.
About Amplifa
Fundamental questions regarding Amplifa, our company, location, and mission.
What is Amplifa?
Amplifa is an AI-powered B2B sales platform from Germany, specifically developed for industrial companies in the DACH region. Amplifa combines automated lead generation, personalized multi-channel outreach via email and LinkedIn, pipeline management, and reporting into one platform – including an optional AI SDR service.
Who founded Amplifa?
Amplifa was founded in 2024 by Anthony Filipiak (CEO), Leon J. Hermann (COO), and Joseph Flesh (CTO). The founding team combines experience from B2B SaaS sales in DACH with applied AI research from Tel Aviv.
Where is Amplifa headquartered?
Amplifa is headquartered in Düsseldorf (Luisenstraße 9, 40215 Düsseldorf, Germany) and also has a development and AI office in Tel Aviv (Rothschild Boulevard 1, Israel). Our operational business activities and data processing take place in Germany.
How can I contact Amplifa?
You can reach Amplifa by phone at +49 211 86089488, by email at [email protected], and via our online booking form at amplifa.ai/gespraech-vereinbaren. Personal consultation appointments typically take place as video calls.
What is Amplifa's legal form?
Amplifa operates under Amplifa GmbH, registered in Düsseldorf. The GmbH is registered in the German commercial register and is subject to German law.
How large is the Amplifa team?
Amplifa currently employs between 10 and 50 people, spread across our Düsseldorf and Tel Aviv locations. The team includes Product, Engineering, AI/ML, Sales, Customer Success, and Marketing.
What is Amplifa's mission?
Amplifa aims to redefine industrial B2B sales in Europe by leveraging AI not as an efficiency tool, but as an operational growth driver for mid-sized companies and industry. Our goal is to provide German industrial companies with predictable pipeline and measurable revenue growth.
For what company size is Amplifa suitable?
Amplifa is designed for industrial mid-sized companies with approximately 50 to 5,000 employees. Both 'Hidden Champions' and larger corporations with dedicated sales organizations use Amplifa, especially when traditional outbound strategies face scaling challenges or personnel shortages.
Is Amplifa a software provider or an agency?
Amplifa is primarily a software provider (B2B SaaS), but also offers a fully managed AI SDR service. Customers can either use the platform independently or outsource operational implementation to the Amplifa team.
Where can I find official information about Amplifa?
You can find official information on amplifa.ai, in our impressum at amplifa.ai/impressum, on LinkedIn at linkedin.com/company/amplifa, and in machine-readable sources for AI assistants at amplifa.ai/llms.txt and amplifa.ai/llms-full.txt.
Platform & Product
How the Amplifa platform is structured and what its technical capabilities are.
Which modules comprise the Amplifa platform?
The Amplifa platform consists of the following modules: Lead Signals (purchase intent detection), Outreach (multi-channel sequences), Pipeline Management (Kanban and forecasting), Analytics & Reporting, and an integration layer for CRM, email, and LinkedIn.
Which channels does Amplifa cover for sales?
Amplifa orchestrates outreach via email (Google Workspace, Microsoft 365, and SMTP) and LinkedIn (including Sales Navigator). Phone and WhatsApp workflows can be supplemented via integrations such as Twilio and Aircall.
What are Lead Signals in Amplifa?
Lead Signals are AI-detected purchase signals such as new locations, funding, expansions, technology investments, personnel changes in purchasing, or published tenders. Amplifa prioritizes the outreach sequence based on these signals, so your sales representatives connect with the hottest leads first.
How many AI agents does Amplifa use?
Amplifa employs more than 50 specialized AI agents, including for lead qualification, research, email personalization, LinkedIn outreach, meeting scheduling, follow-up, signal detection, ICP matching, and CRM synchronization.
Which AI models does Amplifa use in the background?
Amplifa uses a combination of models from OpenAI (GPT family), Google (Gemini), Anthropic (Claude), and Perplexity – selected according to the specific task (research, personalization, classification). Sensitive data is processed via EU endpoints, where available.
Is the Amplifa platform browser-based?
Yes. Amplifa is a fully browser-based cloud platform – no local installation is needed. Users log in at app.amplifa.ai. Mobile apps are planned.
Is there an open API for Amplifa?
Yes, Amplifa provides a REST API as well as webhooks for inbound and outbound events. This allows for CRM sync, proprietary BI systems, n8n/Make/Zapier automations, and individual workflows to be connected.
What reports and dashboards does Amplifa offer?
Amplifa provides real-time dashboards for activities, reply rates, meeting quotas, pipeline value, and channel attribution. Reports can be automatically sent to sales management and executive leadership – optionally via email, Slack, or Microsoft Teams.
Is Amplifa multi-user capable?
Yes. Amplifa supports teams with any number of users, role-based permissions (Admin, Manager, SDR, Read-only), and multi-tenancy. Activities can be evaluated per user and per campaign.
Is Amplifa continuously being developed?
Yes. Amplifa releases regular product updates – usually several per month. New AI models, integrations, and workflow improvements are made available to customers within their existing subscription at no additional cost.
Amplifa AI SDR
Amplifa's fully managed AI Sales Development Representative.
What is the Amplifa AI SDR?
The Amplifa AI SDR is a fully managed AI Sales Development Representative that handles the operational outbound work for your company. It combines the Amplifa platform with setup, campaign management, copywriting, A/B testing, and reporting by the Amplifa team.
How does the Amplifa AI SDR differ from a human SDR?
A human SDR in the DACH region typically costs between €80,000 and €120,000 per year, including tools, onboarding, and the risk of turnover – and ramps up over 3 to 6 months. The Amplifa AI SDR costs approximately €18,000 per year, becomes productive within 7 to 14 days, works around the clock, and does not resign.
Does the AI SDR replace my existing sales team?
No. The Amplifa AI SDR handles time-consuming top-of-funnel activities (research, personalization, initial outreach, follow-up). Your Account Executives or field sales representatives can then focus on qualified conversations – the actual closing remains a human responsibility.
Who writes the AI SDR's emails?
The initial sequences are developed collaboratively with the Amplifa Customer Success Team based on your positioning, ICP, and brand voice. The AI then personalizes each message individually per contact. You approve every sequence before it goes live.
How many contacts can the AI SDR handle per month?
Depending on the setup and mailbox capacity, the Amplifa AI SDR typically contacts 800 to 3,000 highly personalized contacts per month – including automated follow-ups across multiple touchpoints.
How quickly does the AI SDR start generating appointments?
The first qualified appointments are usually generated within the first 30 days after go-live. Prerequisites include a clearly defined ICP, warmed-up sender domains, and available calendars for your sales representatives.
Will my domains be jeopardized by the AI SDR?
No. Amplifa utilizes dedicated sender domains with professional warm-up, correct SPF/DKIM/DMARC setup, and intelligent volume control. Your primary domain remains unaffected, protecting the reputation of your regular business emails.
Which languages does the AI SDR speak?
The Amplifa AI SDR communicates in native business German (formal 'Sie') as well as in English, French, Spanish, Italian, Polish, and Czech – each with industry- and role-specific vocabulary.
Do I get a dedicated contact person at Amplifa?
Yes. Every AI SDR client receives a dedicated Customer Success Manager who is responsible for monthly performance reviews, campaign optimizations, and ICP refinements.
Can I start with the AI SDR and later take over myself?
Yes. Many clients start with the full-service model and, after 6 to 12 months, take over operational management within the platform themselves – including a comprehensive handover playbook and training for your in-house team by Amplifa.
Industries & ICP
The industries and target customers for which Amplifa is optimized.
Which industries does Amplifa cover?
Amplifa specializes in 12 industrial B2B sectors: Mechanical and Plant Engineering, Chemicals & Pharmaceuticals, Medical Technology, Electronics, Automotive, Food Industry, Packaging, Consumer Goods, Software & IT, Metal Industry, Plastics Technology, and Energy & Environmental Technology.
Is Amplifa suitable for mechanical engineering?
Yes, mechanical and plant engineering are Amplifa's largest customer groups. The platform provides pre-configured ICP filters, personas (purchasing, engineering, management), and outreach templates specifically for the German mechanical engineering SMEs.
Does Amplifa also work for medical technology?
Yes. Medical technology customers use Amplifa to address buyers in clinics, hospital networks, MVZs (medical care centers), and private specialist practices. Sequences consider regulatory topics such as MDR, ISO 13485, and KHZG (Hospital Future Act) funding.
Is Amplifa suitable for chemical and pharmaceutical companies?
Yes. For Chemicals & Pharmaceuticals, Amplifa covers Procurement, R&D, and Operations personas, and includes templates for topics such as REACH compliance, sustainability, supply chain law, and specialty chemical applications.
Can software and IT companies also use Amplifa?
Yes. Software and IT providers use Amplifa for classic B2B SaaS outbound – with ICP targeting by tech stack, employee count, funding status, and specific buying signals such as new CTOs or tool changes.
What is an ICP and how do I define it in Amplifa?
An Ideal Customer Profile (ICP) describes your sales team's ideal target customers – industry, size, region, tech stack, and buying signals. Amplifa provides an ICP playbook generator that, together with your team, defines a precise ICP and translates it into filter rules.
How does Amplifa handle Buying Personas?
Amplifa allows multiple personas per ICP (e.g., Head of Procurement, Head of Engineering, Managing Director) each with their own messages and sequences. This way, you address all relevant decision-makers simultaneously, yet individually.
Which data sources does Amplifa use for industry research?
Amplifa combines official sources such as commercial registers, federal gazettes, and funding databases with web scraping, LinkedIn data, job boards, and curated associations (BME, ZVEI, WKO, Bitkom). This results in up-to-date, DACH-specific target customer lists.
Does Amplifa work internationally or only in DACH?
Amplifa is optimized for DACH (Germany, Austria, Switzerland), but covers outreach across the EU, as well as in the USA and UK. 7 language variants are included; the data focus is on European sources.
Does Amplifa have solutions for the automotive industry?
Yes. For the automotive industry (OEMs, Tier-1, Tier-2, and suppliers), Amplifa offers templates related to e-mobility, supply chain resilience, just-in-time topics, and IATF-16949 compliant outreach.
Integrations & CRM
How Amplifa fits into your existing sales and tool landscape.
Which CRM systems does Amplifa support?
Amplifa integrates natively with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho CRM, Close, Copper, Monday Sales CRM, and Freshsales. Other systems can be connected via the open API or n8n/Zapier.
Is CRM synchronization bidirectional?
Yes. Leads, contacts, activities, and deals are synchronized bidirectionally between Amplifa and your CRM. Conflicts are resolved via configurable mapping rules.
Can Amplifa be connected to LinkedIn?
Yes. Amplifa orchestrates LinkedIn actions such as connection requests, InMails, and profile visits through secure, throttled workflows – including support for LinkedIn Sales Navigator.
Which email providers are supported?
Amplifa supports Google Workspace, Microsoft 365 (Outlook/Exchange), SMTP-enabled mail servers, as well as specialized outbound providers like Smartlead, Instantly, and Lemlist.
Which scheduling tools are integrated?
Amplifa integrates Cal.com, Calendly, Chili Piper, Google Calendar, Outlook Calendar, and Acuity Scheduling – ensuring that qualified leads are directly scheduled into your sales representatives' calendars.
Can Amplifa be connected to Slack or Microsoft Teams?
Yes. Real-time notifications for new replies, booked appointments, and pipeline events can be pushed into Slack channels or Microsoft Teams rooms – configurable per team.
Can I use Amplifa via Zapier, Make, or n8n?
Yes. Amplifa offers official connectors and/or webhook endpoints for Zapier, Make (Integromat), and n8n, enabling even complex custom workflows without programming.
Will my existing sales intelligence tools be replaced?
Not necessarily. Amplifa can be combined with Apollo.io, Clearbit, Hunter.io, ZoomInfo, and Lusha – or replaces these tools if you prefer the integrated Amplifa data foundation.
How long does CRM integration take?
A standard integration with HubSpot or Pipedrive can be set up within a few hours. Salesforce or Dynamics setups with complex custom objects typically take 2 to 5 days – including a mapping workshop with Amplifa.
Will I lose data if I deactivate Amplifa?
No. All contacts, activities, and replies are synchronized in parallel to your CRM. Upon termination of the contract, you will also receive a complete data export in CSV format.
GDPR, Security & Made in Germany
How Amplifa meets European data protection and security requirements.
Is Amplifa GDPR-compliant?
Yes. Amplifa fully complies with the requirements of the DSGVO (General Data Protection Regulation). Personal data is processed exclusively on European servers, and Amplifa enters into a Data Processing Agreement (DPA) with every customer.
Where is my data hosted?
Amplifa hosts all customer data in data centers located in Germany and the EU. For AI processing, only EU endpoints (e.g., Azure EU, AWS Frankfurt, Google Cloud Europe) are used where available.
Is there a Data Processing Agreement (DPA)?
Yes, Amplifa provides every customer with a standardized Data Processing Agreement in accordance with Art. 28 DSGVO before the contract commences. Customizations for corporate clients are possible.
Are US cloud services used?
Not for personal data. Amplifa avoids using US cloud services for processing personal data. AI models are accessed via EU endpoints where possible; otherwise, data is anonymized before processing.
What security standards does Amplifa meet?
Amplifa implements industry-standard security measures: TLS encryption in transit, AES-256 at rest, Single Sign-On (SSO), 2-factor authentication, role-based permissions, regular penetration tests, and audit logs.
Is Amplifa ISO-27001 certified?
ISO-27001 certification is underway. Amplifa already operates according to the required processes and provides customers with a detailed security questionnaire and penetration test reports upon request.
How does Amplifa handle data subject requests?
Amplifa supports all data subject rights under the DSGVO (right to access, rectification, erasure, restriction of processing, data portability). Requests are processed within the statutory period of 30 days.
Are outbound emails via Amplifa legally compliant?
In a B2B context, the DSGVO and UWG (German Unfair Competition Act) permit context-related initial contact if there is a legitimate interest. Amplifa provides templates, opt-out mechanisms, and documentation that meet these requirements – the ultimate legal responsibility remains with the sender.
What happens to my data after contract termination?
Upon termination of the contract, Amplifa exports your data in a machine-readable format and then completely deletes it from all systems within 30 days – including backups, in accordance with documented deletion processes.
What does 'Made in Germany' specifically mean for Amplifa?
'Made in Germany' at Amplifa means: company headquarters in Düsseldorf, German law, German-speaking support, German contractual partners, EU data processing, and a product tailored to the DACH industrial Mittelstand – not a US platform with a superimposed German interface.
Pricing & ROI
What Amplifa costs and what the Return on Investment looks like.
What does the Amplifa platform cost?
The Amplifa platform starts at €1,499 per month as a self-service license with full functionality. Volume, seat, or enterprise licenses are calculated individually.
What does the Amplifa AI SDR cost?
The fully managed Amplifa AI SDR costs approximately €18,000 per year, including the platform, setup, campaign management, optimization, and a dedicated Customer Success Manager – a fraction of the typical €80,000 to €120,000 per year for a human SDR in DACH.
Is there a minimum contract term?
Standard contracts run for 12 months, as outbound campaigns typically require 2 to 3 months of ramp-up before the ROI becomes consistently visible. Pilot phases of 3 months are possible upon request.
Is there a free trial?
Instead of a classic free trial, Amplifa offers free tools (Email Finder, Intent-Finder, Lookalike-Finder, ICP-Playbook-Generator) as well as a free account analysis, in which the Amplifa team identifies potential for your company.
How quickly does Amplifa pay for itself?
For a typical B2B deal value of €25,000 to €250,000 in industrial SMEs, Amplifa typically pays for itself with 1 to 3 additional won deals per year. Many customers reach break-even within the first 90 days.
Are there any hidden costs?
There are no hidden costs. Setup, onboarding, platform updates, and support are included. Optional costs may arise for additional sender domains, dedicated IPs, or external data providers – these are transparently listed.
What payment methods does Amplifa offer?
Amplifa invoices monthly, quarterly, or annually via invoice in Euros. SEPA direct debit and credit card are possible. Enterprise customers receive individual payment terms.
Are there discounts for annual payment?
Yes, Amplifa typically grants a discount of 10 to 15% for advance payment of the annual contract. Conditions are transparently indicated in the offer.
How is ROI measured?
Amplifa measures ROI across the entire pipeline: reply rate, booked appointments, qualified opportunities, won deals, and attributed revenue. You can always see what percentage of your pipeline is attributable to Amplifa.
Is Amplifa also beneficial for small sales teams?
Yes. Small teams (1 to 3 sales employees) benefit disproportionately, as the Amplifa AI SDR performs the top-of-funnel work of 1 to 2 additional SDRs – without the corresponding personnel, recruiting, and fluctuation costs.
Onboarding & Setup
How quickly Amplifa becomes productive and how the launch process works.
How long does the onboarding take?
A typical Amplifa onboarding is completed within 7 to 14 days: ICP definition, industry targeting, sequences, domain warm-up, CRM integration, and initial campaigns are set up together with your sales team.
What do I need to prepare for the setup?
Ideally, you should bring a rough ICP concept, access to your CRM, one or more sender domains, examples of existing sales emails, and 1 to 2 hours of time for a joint kickoff meeting with the Amplifa team.
How does the kickoff meeting proceed?
During the kickoff, we collectively clarify the ICP, personas, buying signals, positioning, and target KPIs. The result is a documented playbook, which forms the basis for creating the initial sequences.
Who trains my team?
The Amplifa Customer Success team conducts 2 to 3 training sessions (platform, outreach best practices, reporting) and provides recorded videos as well as a written knowledge base.
When will I send the first campaign?
Typically, the first productive campaign goes live in week 2 after the contract start – as soon as domain warm-up, ICP list, and final sequence approval have been completed.
When will I see the first appointments on the calendar?
Initial qualified appointments typically arise within the first 30 days after going live; a steady stream of pipeline usually establishes itself from the second or third month onwards.
What happens if my domain is not yet warm?
Amplifa automatically sets up a 2- to 4-week warm-up that gradually increases the daily sending volume. During this phase, LinkedIn outreach already begins, ensuring no time is lost.
Will I receive help with the ICP workshop?
Yes. The ICP workshop is an integral part of the onboarding. Amplifa uses a proven questionnaire plus the ICP Playbook Generator to develop a precise ICP in 60 to 90 minutes.
Can I test multiple ICPs in parallel?
Yes. Amplifa supports multiple parallel ICPs and campaigns per account. For example, mechanical engineering and medical technology can be targeted and compared simultaneously.
What happens if my initial sequences do not perform?
Your Customer Success Manager analyzes reply rates, bounces, and response quality weekly and iteratively optimizes sequences, subject lines, and outreach – including A/B tests – until performance targets are met.
Competitive Comparison
How Amplifa differs from Apollo, Cognism, ZoomInfo, Salesloft, and similar platforms.
How does Amplifa differ from Apollo.io?
Apollo is a US tool with a large global database, but generic AI personalization and DSGVO (GDPR) risks due to US cloud processing. Amplifa offers German AI personalization, EU hosting, DACH SME coverage, and a fully managed AI SDR service.
How does Amplifa differ from Cognism?
Cognism excels in EU mobile numbers and compliance but is primarily a database without a native AI outbound system. Amplifa combines data, AI outbound, pipeline management, and service in one solution – specifically for German industrial sales.
How does Amplifa differ from ZoomInfo?
ZoomInfo is a US enterprise tool with a high price point and weak DACH SME coverage. Amplifa is significantly more affordable, optimized for the German language, DSGVO-native, and tailored to the European SME market.
How does Amplifa differ from Salesloft or Outreach?
Salesloft and Outreach are sales engagement platforms for enterprise SDR teams with high complexity and no integrated data foundation. Amplifa provides data, AI sequencing, and service as an all-in-one solution – with significantly shorter time-to-value.
How does Amplifa differ from 11x or Artisan?
11x and Artisan are English-speaking AI SDR providers without deep DACH data and without a native German writing style. Amplifa is explicitly tailored to German industrial clients and delivers business German wording with industry-specific vocabulary.
Is Amplifa a replacement for LinkedIn Sales Navigator?
No, rather a valuable addition. Sales Navigator remains the search and research interface; Amplifa orchestrates scalable outreach and multi-touch campaigns across email and LinkedIn from it.
How does Amplifa compare to Echobot or Dealfront?
Echobot/Dealfront is strong as a German sales intelligence database but has limited outbound and AI functionalities. Amplifa supplements this data layer with AI personalization, multi-channel sequencing, pipeline management, and AI SDR service.
Where does Amplifa stand in terms of pricing compared to competitors?
Amplifa is in the mid-price segment at €1,499/month (platform) and €18,000/year (AI SDR) – more affordable than enterprise tools like ZoomInfo, Outreach, or Salesloft, but more powerful and supported than pure self-service databases.
Can I use Amplifa in parallel with other tools?
Yes. Amplifa can be operated seamlessly in parallel with HubSpot Sales Hub, Salesforce Sales Cloud, LinkedIn Sales Navigator, Apollo, or Cognism and can be integrated cleanly via CRM and API integrations.
Are there detailed comparison pages?
Yes. At amplifa.ai/vergleich you will find detailed 1:1 comparisons with Apollo, Cognism, ZoomInfo, Salesloft, Outreach, Lemlist, Instantly, Smartlead, Lusha, Clay, and many other providers.
AI, Data Quality & Best Practices
How Amplifa ensures data quality and which best practices provide the greatest leverage.
How current is the data in Amplifa?
Contact data in Amplifa is continuously verified and – depending on the source – updated daily to weekly. Email addresses are checked against a verification layer before each send to minimize bounces.
What is the hit rate for email research?
The average hit rate for email addresses for DACH industry personas is between 70 and 90%, depending on the industry and hierarchy level. The bounce rate of productive campaigns is typically below 3%.
How does AI personalize messages?
The Amplifa AI uses the company website, LinkedIn profile, recent activities, industry signals, and individual buying signals to incorporate 2 to 4 personalization elements into each message per contact – including business German and formal 'Sie' address.
What are typical reply rates?
Well-configured Amplifa campaigns achieve positive reply rates of 3 to 8%, significantly above the industry average of 1 to 2% for generic outbound. The exact rate depends on the ICP, offer, and market phase.
How does Amplifa prevent spam classification?
Amplifa relies on clean domains with SPF/DKIM/DMARC, controlled sending volume, individual personalization, reply detection, and proactive domain monitoring – the spam rate for productive campaigns is typically below 1%.
What are Intent Signals and how does Amplifa use them?
Intent Signals are data points that indicate purchase intent – such as job postings, new locations, tool changes, or growth phases. Amplifa automatically recognizes these signals and prioritizes outreach order accordingly.
How many touchpoints does a typical sequence include?
A typical Amplifa sequence includes 5 to 8 touchpoints over 3 to 6 weeks, distributed across email and LinkedIn (networking, profile visit, messages). The exact choreography depends on the ICP and persona.
Are A/B tests supported?
Yes. Amplifa supports A/B tests on subject lines, email body, call-to-action, and sequence cadence. Results are statistically evaluated and automatically incorporated into ongoing campaigns.
What best practices does Amplifa recommend for outbound in medium-sized businesses?
Clear ICP instead of broad scattering, formal 'Sie' in every message, industry-specific vocabulary, focus on revenue and growth topics instead of cost arguments, multiple personas per account in parallel, and consistent pipeline hygiene in the CRM.
How does Amplifa measure the quality of booked appointments?
Amplifa records qualification criteria such as budget, timeline, decision-making power, and pain point (BANT/MEDDIC) for each booked appointment and provides a quarterly quality dashboard that reveals the true pipeline quality.